I know that every man and his dog in business wants to benefit commercially from the “pink dollar” and the general joy over the legalisation of same-sex marriage, but sometimes you can get carried away. Like the good people at Hyundai and their advertising agency:
Never mind that pinatas are a terrible cultural appropriation of a Mexican custom. Bashing a rainbow donkey until it breaks apart and spills its contents also clearly encourages homophobia and violence against gay men (even if the sticks are also rainbow-hued).
Sometimes, when you try to be woke you just show how unwoke you really are. Shame on you, Hyundai.
Arthur Chrenkoff blogs at The Daily Chrenk where this piece also appears.
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