CEO Greg Hywood insists the print editions of the Sydney Morning Herald and The Age will continue for a while — a while — but Fairfax as a news organisation is effectively dead.
It’s already offering little more than real estate advertising with some editorial dressing and, in a desperate bid to lure you there, clickbait.
But not just any clickbait, mind you. Stale clickbait.
Look what’s been up on the sites this afternoon:
The ABC — scarcely the most nimble of organisations — ran exactly the same content three full days ago:
Fairfax are simply going through the motions. The end is nigh.
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