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Flat White

Glib advertising will not enable ‘that’ teacher

15 November 2023

5:00 AM

15 November 2023

5:00 AM

‘Be that teacher’ is a new $10 million advertising blitz by federal, state, and territory governments that aims to elevate the status of the teaching profession, to celebrate its impact, and to inspire more individuals to consider teaching as a fulfilling career path.

The campaign’s objectives, to reshape the public perception of teachers and to encourage aspiring educators, may well be necessary, but it will do nothing to address the reasons behind our drastic teacher shortage or stem the exodus of teachers from the profession.

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