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Flat White

The Werther Effect

7 June 2022

11:00 AM

7 June 2022

11:00 AM

Perhaps the most significant landmark of my youth was learning of the unexplained death of Avicii, the stage name of Swedish DJ Tim Bergling.

We were at a loss to understand why such a beloved artist has perished so unexpectedly, especially since so few details had been released. In the coming weeks it became clear that Bergling had passed away by his own hand; and though we did not know it at the time, this withholding of information was the first time we had experienced initiatives to combat the ‘Werther Effect’.

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