Flat White

It's beginning to look a lot like Christmas

3 May 2021

3:00 PM

3 May 2021

3:00 PM

It’s beginning to look a lot like Christmas. The Budget is tomorrow week, and Josh Frydenberg has spent much of the last week talking of the goodies that will rain down upon us.

But it’s also beginning to look a lot like a Christmas poll — or maybe something even earlier.

Saturday’s results in Tasmania would have cheered the federal government; given Liberal strategists hope they might hold the volatile seats of Bass and Braddon.

And we hear today that while Anthony Albanese is busy trying to sort out safe seats in Victoria, the New South Wales Liberals have declared nominations open for theirs.


The earliest date for a half-Senate, full House of Representatives election is August 7. That date looks a little early, particularly given that the Prime Minister has declared himself a full termer.

But early December looks both feasible — and plausible.

It’s not too early and if the Budget goes down well, unemployment is ticking up and people are feeling confident, the electorate will respond to “Let’s see this through”–“Who do you trust to see this through” messaging.

The Twitterati, The SMAge, the ABC, the Guardianistas and so on will whinge and nitpick all the way through, but their concerns simply aren’t the concerns of ordinary Australians.

Think of John Howard in 2004 and all those issues of “trust” he so deftly threw back in Labor’s face with the essential line “Who do you trust to run the economy?” — and with such enormous effect.

We live in a volatile environment against the ever-changing threats and challenges of coronavirus. Scott Morrison is no John Howard, but like Howard before the times might suit him.

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