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Flat White

The Voice: do not, under any circumstances, explain anything

14 April 2023

6:00 AM

14 April 2023

6:00 AM

The marketing strategy for The Voice to Parliament ‘Yes’ campaign can be written in one sentence: do not, under any circumstances, explain anything.

The success of the campaign depends largely upon ensuring Australians go to the referendum polling booths as ignorant of what’s really at stake as possible.

It depends on keeping Australians focused on their beer, wine, and lattes, blissfully unaware of any of the implications of making a change as serious as enshrining in our Constitution different classes of citizen based upon race.

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