Sportswear giant Puma has gotten itself into a bungle. To polish its Woke credentials, the company decided to drop its ‘K-leather’ (kangaroo) football boots for a Vegan option called ‘K-better’ (which, to the dismay of Australian producers, seems to imply that kangaroo leather is somehow less desirable).
Puma’s website hammers this home, stating:
Sports company PUMA has redesigned its legendary KING football boot by introducing its new K-BETTER technology to deliver exceptional performance without kangaroo leather.
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