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The Wiki Man

Rory Sutherland: Don't abolish The Knowledge

20 July 2013

9:00 AM

20 July 2013

9:00 AM

Now that most taxi drivers use satnavs, should ‘the Knowledge’ be abolished? Shouldn’t we ditch the requirement that all London black cab drivers spend several years acquiring an insanely detailed knowledge of London before obtaining a badge?

In cabbie folklore, the model for the Knowledge was first suggested by Prince Albert.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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