Rory Sutherland

Rory Sutherland is vice-chairman of Ogilvy Group UK. He writes The Spectator's Wiki Man column.

Will remote-working strengthen the case for HS2?

16 January 2021 9:00 am

Soon after the pandemic hit, the world’s airlines turned off their pricing algorithms and resumed pricing flights manually. Everything the…

Is it time to reopen technology’s cold cases?

19 December 2020 9:00 am

One of the staples of crime drama is the ‘cold-case squad’. This allows programme-makers to add period detail to the…

Will video-calling kill bureaucracy?

12 December 2020 9:00 am

Having grown up in a family business, my earliest exposure to corporate life was often baffling. I remember the first…

The surprising brilliance of meal kits

28 November 2020 9:00 am

Ford’s Kumar Galhotra once remarked that carmaking is 100,000 rational decisions in search of one emotional decision. You spend five…

The ludicrousness of stemmed wine glasses

14 November 2020 9:00 am

In 1989 I answered my first mobile phone call on Oxford Street using a brick-sized Motorola borrowed from work. Several…

My Covid risk assessment

31 October 2020 9:00 am

Classes of people at moderate risk from Covid-19. Addenda to current NHS guidelines. Those at risk from coronavirus now include…

Why we should consider testing Covid on prisoners

17 October 2020 9:00 am

The Covid problem lies as much in the delayed action of the virus as in the virus itself. Since symptoms…

The case for road rationing

3 October 2020 9:00 am

Here’s the quandary. How in future can we make the kind of rapid advances we have made during the Covid…

Have big cities had their day?

19 September 2020 9:00 am

About 15 years ago I noticed a few surviving chattel houses in Barbados and wondered what they were. As it…

Remote workers of the world, unite!

5 September 2020 9:00 am

A few nights ago on Twitter, I quipped that I was planning to launch a trade union for remote workers.…

The danger of following ‘the science’

22 August 2020 9:00 am

I have decided to divorce my wife after 31 years on scientific grounds. Though perfectly happy, on reassessing my original…

Why our greatest inventors are supreme hucksters

8 August 2020 9:00 am

People often tell me I have a strange way of looking at the world. Obviously, it doesn’t seem strange to…

Why I won’t patent my brilliant idea

25 July 2020 9:00 am

In the past 30 years, I have driven about 8,000 miles in France in right-hand-drive cars. And I would be…

Saying yes slowly is what’s hampering progress today

11 July 2020 9:00 am

One of my long-held beliefs is that evolutionary biology should be taught extensively in schools. There may be some objections…

Finally, we’re unboxing the teleporter

11 July 2020 9:00 am

This week’s Wiki Man may read a bit oddly. You see, I haven’t ‘written’ it at all; I’ve dictated it…

What if Oxford PPE graduates on TV were made to wear pink conical hats?

27 June 2020 9:00 am

You can’t discuss racial inequality without using the N-word. And you can’t debate social justice without adding the C-word and…

Cars weren’t invented for transportation, but conversation

20 June 2020 9:00 am

When I first heard Abba’s magnificent 1982 swansong ‘The Day Before You Came’, I’d never come across the Americanised use…

What should you charge for a virtual conference?

13 June 2020 9:00 am

From time to time, every industry must adapt to some inconvenient technological advance. Suddenly, some part of what you offer…

The £39.99 gadget that will transform how you work at home

6 June 2020 9:00 am

Hours of googling have left me unable to find the essay on domestic horticulture, written by a Victorian aristocrat, which…

The stupidity of the ‘spare bedroom’

30 May 2020 9:00 am

The Tesla Model 3 is an astounding achievement, but one thing baffles me: why do electric cars lack even the…

Did the behavioural scientists have a point?

23 May 2020 9:00 am

For all the abuse heaped on the Behavioural Insights Team early in the crisis, let’s not forget that the only…

Have you caught the remote-working bug?

16 May 2020 9:00 am

One of the few benefits to emerge from this pandemic is that the world’s population has been given a crash…

Croquet is the perfect sport for social distancing

9 May 2020 9:00 am

In Mr Alton’s absence, I thought readers might want a column about sport. The problem is that I’m largely indifferent…

Is this the end of commuting?

2 May 2020 9:00 am

The brother of a friend in Durban was once given a generous donation by a wealthy aunt. ‘I hate to…

What bees can teach us about efficiency

25 April 2020 9:00 am

The newspapers are full of stories about how small groups of engineers from Formula 1 teams have been able to…