Rory Sutherland

Rory Sutherland is vice-chairman of Ogilvy Group UK. He writes The Spectator's Wiki Man column.

My Covid risk assessment

31 October 2020 9:00 am

Classes of people at moderate risk from Covid-19. Addenda to current NHS guidelines. Those at risk from coronavirus now include…

Why we should consider testing Covid on prisoners

17 October 2020 9:00 am

The Covid problem lies as much in the delayed action of the virus as in the virus itself. Since symptoms…

The case for road rationing

3 October 2020 9:00 am

Here’s the quandary. How in future can we make the kind of rapid advances we have made during the Covid…

Have big cities had their day?

19 September 2020 9:00 am

About 15 years ago I noticed a few surviving chattel houses in Barbados and wondered what they were. As it…

Remote workers of the world, unite!

5 September 2020 9:00 am

A few nights ago on Twitter, I quipped that I was planning to launch a trade union for remote workers.…

The danger of following ‘the science’

22 August 2020 9:00 am

I have decided to divorce my wife after 31 years on scientific grounds. Though perfectly happy, on reassessing my original…

Why our greatest inventors are supreme hucksters

8 August 2020 9:00 am

People often tell me I have a strange way of looking at the world. Obviously, it doesn’t seem strange to…

Why I won’t patent my brilliant idea

25 July 2020 9:00 am

In the past 30 years, I have driven about 8,000 miles in France in right-hand-drive cars. And I would be…

Saying yes slowly is what’s hampering progress today

11 July 2020 9:00 am

One of my long-held beliefs is that evolutionary biology should be taught extensively in schools. There may be some objections…

Finally, we’re unboxing the teleporter

11 July 2020 9:00 am

This week’s Wiki Man may read a bit oddly. You see, I haven’t ‘written’ it at all; I’ve dictated it…

What if Oxford PPE graduates on TV were made to wear pink conical hats?

27 June 2020 9:00 am

You can’t discuss racial inequality without using the N-word. And you can’t debate social justice without adding the C-word and…

Cars weren’t invented for transportation, but conversation

20 June 2020 9:00 am

When I first heard Abba’s magnificent 1982 swansong ‘The Day Before You Came’, I’d never come across the Americanised use…

What should you charge for a virtual conference?

13 June 2020 9:00 am

From time to time, every industry must adapt to some inconvenient technological advance. Suddenly, some part of what you offer…

The £39.99 gadget that will transform how you work at home

6 June 2020 9:00 am

Hours of googling have left me unable to find the essay on domestic horticulture, written by a Victorian aristocrat, which…

The stupidity of the ‘spare bedroom’

30 May 2020 9:00 am

The Tesla Model 3 is an astounding achievement, but one thing baffles me: why do electric cars lack even the…

Did the behavioural scientists have a point?

23 May 2020 9:00 am

For all the abuse heaped on the Behavioural Insights Team early in the crisis, let’s not forget that the only…

Have you caught the remote-working bug?

16 May 2020 9:00 am

One of the few benefits to emerge from this pandemic is that the world’s population has been given a crash…

Croquet is the perfect sport for social distancing

9 May 2020 9:00 am

In Mr Alton’s absence, I thought readers might want a column about sport. The problem is that I’m largely indifferent…

Is this the end of commuting?

2 May 2020 9:00 am

The brother of a friend in Durban was once given a generous donation by a wealthy aunt. ‘I hate to…

What bees can teach us about efficiency

25 April 2020 9:00 am

The newspapers are full of stories about how small groups of engineers from Formula 1 teams have been able to…

Ad infinitum: 200 years of Spectator adverts show how little changes

24 April 2020 11:00 pm

200 years of Spectator adverts show how little changes

The keys to ending lockdown – introverts and brown M&M’s

18 April 2020 9:00 am

Once we’ve flattened the curve of infection with mass self-isolation, the next debate will concern how to soften the restrictions…

My Japanese toilet has made me a lockdown hero

11 April 2020 9:00 am

Compared with every other household chore, progress in bum-wiping has been glacially slow. It’s only in living memory that schools…

NHS workers deserve our applause – but so does the telecoms industry

4 April 2020 9:00 am

Next time there is a highly deserved round of public applause for NHS workers, do add one additional clap for…

The trick that will let you have a conference call from your home phone

28 March 2020 9:00 am

For the past 12 years, Roger Alton and I have shared this half page like Box and Cox: he writes…