Rory Sutherland

Lucy Letby and the problem with statistics

31 August 2024 9:00 am

First Fred West, now Lucy Letby. At this rate, it won’t be long before Herefordshire has produced more serial killers…

The myth about electric car owners

17 August 2024 9:00 am

Every time I write about electric cars, there is an explosion of hostile comments online in which readers angrily denounce…

Dispelling the myths about electric vehicles

17 August 2024 1:22 am

Every time I write about electric cars, there is an explosion of hostile comments online in which readers angrily denounce…

Nothing beats a 1980s brick phone

3 August 2024 9:00 am

In the late 1980s, a story entered advertising folklore. A group from an ad agency had boarded an evening train…

The myth of collective wisdom

20 July 2024 9:00 am

After 250 years of American independence, a nation home to many of the smartest and most talented people in the…

How Elon Musk could solve the housing crisis

6 July 2024 9:00 am

People sometimes ask me why I don’t go into politics. Why on earth would I do that? No, if you…

How to hack your summer holiday

22 June 2024 9:00 am

Since it’s June, here is your cut-out-and-keep guide to hacking your summer holiday. One possibility. Don’t bother. Unless you have…

Why being anti-car is a luxury belief

8 June 2024 9:00 am

It happened six years ago on a flight back from the United States. ‘Sir, I’m pleased to say you’ve been…

Harris Tweed, the miracle fabric

25 May 2024 9:00 am

To understand the development of technology, you may be better off studying evolutionary biology rather than, say, computer science. A…

How to solve ‘range anxiety’

11 May 2024 9:00 am

In ‘The Adventure of Silver Blaze’, Sherlock Holmes mentions ‘the curious incident of the dog in the night-time’. ‘But the…

Louis XIV would envy your life

27 April 2024 9:00 am

Some things in life acquire an outsize popularity which defies all common sense. The outlandish appeal of such things cannot…

There are three sides to every story

13 April 2024 9:00 am

The psychologist Daniel Kahneman, who died last month aged 90, was perhaps most famous for his dictum that: ‘Nothing in…

The beauty of mid-range products

4 November 2023 9:00 am

Once or twice, when on a crowded overnight flight, I have taken a sneaky stroll through the different cabins for…

Are we asking the wrong questions about HS2?

21 October 2023 9:00 am

I am not sure there was much else Rishi could have done to salvage HS2. But I come bearing good…

Is there such a thing as too much empathy?

7 October 2023 9:00 am

Back in the 1970s, a less politically correct age, there was a standby formula for television advertising known as 2Cs…