The Wiki Man

Aspirin should be reassuringly expensive

28 July 2016 1:00 pm

Last year, those rationalist killjoys at the Australian Competition and Consumer Commission prosecuted Reckitt Benckiser over four products: Nurofen Migraine…

We need to invent something better than Machu Picchu

16 July 2016 9:00 am

Don’t know if you’ve noticed, but middle-class rules now require that every dinner party cheeseboard must contain at least two…

We need to invent something better than Machu Picchu

14 July 2016 1:00 pm

Don’t know if you’ve noticed, but middle-class rules now require that every dinner party cheeseboard must contain at least two…

A game of chicken with the electorate

2 July 2016 9:00 am

I have worked in advertising for 28 years. In that time I have seen many briefs for communication campaigns, but…

A game of chicken with the electorate

30 June 2016 1:00 pm

I have worked in advertising for 28 years. In that time I have seen many briefs for communication campaigns, but…

The cultural hodgepodge that is Europe

18 June 2016 9:00 am

If Geert Hofstede’s name is familiar to you, it might be from pop-science articles explaining a spate of Korean airliner…

The cultural hodgepodge that is Europe

16 June 2016 1:00 pm

If Geert Hofstede’s name is familiar to you, it might be from pop-science articles explaining a spate of Korean airliner…

The monkey-brained case for Donald Trump

4 June 2016 9:00 am

A few years ago I was asked to speak at a conference in New York. ‘Where would be the best…

A monkey-brained case for Donald Trump

2 June 2016 1:00 pm

A few years ago I was asked to speak at a conference in New York. ‘Where would be the best…

Warning: rationality could be bad for your health

21 May 2016 9:00 am

Almost every popular commercial product owes its success to two different qualities. First, it does the job it is ostensibly…

How your brain buys a sofa

19 May 2016 1:00 pm

Almost every popular commercial product owes its success to two different qualities. First, it does the job it is ostensibly…

Why it makes sense to buy your banker lunch

7 May 2016 9:00 am

We recently moved -offices from Canary Wharf to Blackfriars bridge. When you move after a long time in one place,…

Tea and honesty

5 May 2016 1:00 pm

We recently moved -offices from Canary Wharf to Blackfriars bridge. When you move after a long time in one place,…

The secret to doing better at darts – and life

23 April 2016 9:00 am

I have always been intrigued by the scoring systems for different sports, and the degree to which they contribute to…

How to do better at darts – and life

21 April 2016 1:00 pm

I have always been intrigued by the scoring systems for different sports, and the degree to which they contribute to…

What makes Argos worth £1.4 billion? I reckon I know

9 April 2016 9:00 am

When I was at school in the 1970s, some of the richer kids would come back from their summer holidays…

My tip for the next cool shop: Argos

7 April 2016 1:00 pm

When I was at school in the 1970s, some of the richer kids would come back from their summer holidays…

Always obey your satnav? Then you can vote rationally on the EU

26 March 2016 9:00 am

In many ways a satnav is a miraculous device. A network of US military satellites more than 10,000 miles above…

Directions your phone can’t give you

23 March 2016 3:00 pm

In many ways a satnav is a miraculous device. A network of US military satellites more than 10,000 miles above…

Google's driverless car has finally crashed. Might humans be safer?

12 March 2016 9:00 am

A first last week: a Google driverless car in autonomous mode was partly at fault in a collision, interestingly one…

What’s the point of the driverless car?

10 March 2016 3:00 pm

A first last week: a Google driverless car in autonomous mode was partly at fault in a collision, interestingly one…

The 5 per cent of people who decide everything (and how to be one of them)

27 February 2016 9:00 am

What happens when 95 per cent of people like something, but 5 per cent of people prefer something else? You might think…

The 5 per cent of people who get to decide everything

25 February 2016 3:00 pm

What happens when 95 per cent of people like something, but 5 per cent of people prefer something else? You might think…

Maybe you should tax me more – just don’t touch my dishwasher

13 February 2016 9:00 am

There was a big fuss a year or so ago about a book by a French chap called Piketty about…

Tax me more, but don’t touch my dishwasher

11 February 2016 3:00 pm

There was a big fuss a year or so ago about a book by a French chap called Piketty about…