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The Wiki Man

Could my slogan have swayed the Brexit vote?

25 May 2019

9:00 AM

25 May 2019

9:00 AM

People sometimes ask what slogan could have swayed the Brexit vote: the opposite of the touchstone phrase ‘Take back control’.

There are many suggestions, my own being: ‘Don’t leave — it’s what the French want us to do.’ No Europhile committee would ever have approved a jingoistic slogan, of course; yet the feelings of committed Europeans are irrelevant.

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