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The Wiki Man

Why extravagant things don’t have to feel expensive

20 July 2019

9:00 AM

20 July 2019

9:00 AM

‘Suppose you bought a case of claret a few years ago for £20 a bottle. It now sells at auction for about £75. You have decided to drink a bottle. Which of the following best captures your feeling of the cost to you of drinking the bottle?
 
1. £0. I already paid for it.

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