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World

Apple’s tone deaf advert shows the tech firm is losing its way

9 May 2024

7:33 PM

9 May 2024

7:33 PM

Apple has a reputation for advertising that not only sells their products effectively, but sets a standard few of their competitors could ever hope to attain. Their famous advert for the Mac, which launched forty years ago, was directed by Ridley Scott, fresh from Blade Runner, and channelled Orwell’s Nineteen Eighty-Four to thrilling and iconic effect.

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