It’s time for the flacks to be a lot tougher on the hacks.
There’s absolutely no reason you should want to take part in this world of over-inflated self-importance but, for those unfamiliar with media industry slang, the ‘flacks’ are the public relations people and the ‘hacks’ are the journalists.
It has become par for the course in public relations that the correct approach is to be completely open and transparent while seeking to serve the needs of the media as best as possible.
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