Another pillar of the patriarchy has fallen. His name is Mr Potato Head – or rather, it was Mr Potato Head. US toy giant Hasbro has decided to make the branding for this nearly 70-year-old range gender-neutral, so it will just be Potato Head from now on. According to Hasbro, this is all part of an effort to ensure that ‘all feel welcome in the Potato Head world’ and to ‘promote gender equality and inclusion’.