If there was a gold medal for corporate climate change hypocrisy, the American company Ben & Jerry’s Holdings Inc. would be hard to beat.
Ben & Jerry’s is a wholly owned subsidiary of the giant foreign multinational corporation Unilever, and during the recent Federal election they ran a marketing campaign; ‘’Lets make sure Climate is the #1 election issue in Australia”.
Their advertising campaign was full of the typical climate lies and deceptions, with this foreign multinational effectively calling for Australians to vote for Labor and The Greens.
However, the first thing that anyone that really wants to ‘vote for the climate’ should do, is to stop buying Ben & Jerry’s ice cream.
Firstly, dairy cows are one of Australia’s largest single sources of Co2e emissions. In fact Australia’s herd of dairy cows (nine million tonnes) emit more Co2e than the Liddell coal-fired power station (around 7.5 million tonnes) does.
Therefore you are part of the climate cult, that believes we can stop bad weather, it should be just as important to you that dairy products (including ice-cream) come off menu, as it is to close down coal-fired power stations.
Secondly, the manufacturing, distribution and retailing of ice-cream products is highly energy intensive, especially since frozen Ben & Jerry’s ice cream must be kept at temperatures of -10°F (-23°C) throughout the distribution chain.
Thirdly, Ben & Jerry’s ice cream is manufactured in the USA and it has to be shipped in special refrigerated transport all the way to Australia (thank you fossil fuels).
Advertising gurus at foreign multinational corporations like Ben & Jerry’s are playing with fire. With their deceptive, misleading and breathtakingly hypocritical advertising campaign, they are holding hands with anti-capitalists that would seek to destroy them at first opportunity.
They are effectively feeding the crocodile, hoping it will eat them last.
But in the meantime, what a better way for the sanctimonious to virtue signal on the climate (and those opposed to hypocrisy and foreign interference in Australian election campaigns) – give up buying imported foreign made Ben & Jerry’s ice-cream.
Craig Kelly is the Liberal Member for Hughes.
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