The election victory was clearly a triumph for both the style and substance of Prime Minister Scott Morrison.

But the most important post-election issue now is the battle to control the narrative surrounding the causes and meaning of the result.

The advantages the PM enjoyed over his opponent are now obvious. These included his mastery of policy detail, his capacity to speak directly to the aspirations of middle Australia, and his authenticity and ‘ordinary everyman’ persona in expressing everything from footy fanaticism to his Christian faith.