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Flat White

Time to take a second look at that Gillette ad?

23 January 2019

7:46 AM

23 January 2019

7:46 AM

If the purpose of advertising is to get as much publicity as possible, then Gillette hit on a winner last week. Within days of its launch, their latest advert was being mentioned and discussed in most of the media and immediately went viral. From the advertiser’s point of view – result!

When I heard about it I was prepared to hate it and get outraged, but in many ways, I thought it was excellent.

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