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Radio

Why is Today losing its audience? Because it doesn’t care about its listeners

9 June 2018

9:00 AM

9 June 2018

9:00 AM

Headlines announcing that Radio 4’s flagship Today programme is losing its audience while Radio 3’s Breakfast has put on numbers got me up and listening extra early to find out which of all the presenters is most likely to keep me tuned in. Why have the efforts to brighten up Today, with longer interviews, more arts coverage, puzzles and news items from the web, not gone down well? What’s been happening on 3 to encourage more people to tune in first thing? And, further afield, how’s Classic FM doing, or those other breakfast stalwarts, Nick Grimshaw and Chris Evans?

Evans was...

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