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Design

The rise and fall of Sony

Sony was the Apple of its day and more. Stephen Bayley charts its years of creativity unrivalled in the history of consumerism

12 December 2015

9:00 AM

12 December 2015

9:00 AM

Here is a Japanese fairy tale for Christmas. An allegory of insight, opportunism and a fall from favour. It is 1945. Japan is devastated and disgraced, but two bright young men, Akio Morita and Masaru Ibuka, the first a salesman, the second an engineer, have a plan to turn toxic ashes into precious metal.

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