In order to promote the Dylan Thomas in Fitzrovia festival, I am trying to persuade Jason Morell, the director, that he must help me come up with stunts. ‘It’s stunts that will get us into the meeja,’ I tell him. So we launch the ‘Dylan Thomas Fitzrovia Breakfast Challenge’. Gary Kemp, Tom Hollander, Owen Teale and myself swallow a glass of beer with a raw egg in it — the great Celtic bard’s preferred nutritional morning kick-off.