Rory Sutherland

Rory Sutherland is vice-chairman of Ogilvy Group UK. He writes The Spectator's Wiki Man column.

What do you get if you cross a suitcase with rollerblades?

26 April 2014 9:00 am

A 14-year-old at an American school recently caused a stir when he claimed that the US government could save over…

You can buy happiness. Here’s how…

12 April 2014 9:00 am

If you are reading this article online, perhaps you could go to the comments section and let us know what…

The engagement-ring theory of property bubbles

29 March 2014 9:00 am

Google ‘the bread market’ and you get 135,000 hits, mostly from specialist food industry websites. Google ‘the property market’, however,…

The plan with three brains

15 March 2014 9:00 am

A good human chess player with a good computer trounces the best human or computer playing alone

What the O.J. Simpson jury didn’t know (and schools should teach)

1 March 2014 9:00 am

During the O.J. Simpson trial, the prosecution made much of the fact that Simpson had a record of violence towards…

Will self-driving cars know what to do in the middle lane?

15 February 2014 9:00 am

I am convinced that when I took my driving test in 1983 I was asked by the examiner, ‘What lane…

What I learned in a Qatari jail cell

1 February 2014 9:00 am

This column nearly didn’t appear. Another 24 hours and I would have trumped the late Jeffrey Bernard with the single…

How James Goldsmith's wisdom on mistresses could revolutionise mobile phones

18 January 2014 9:00 am

I wouldn’t worry much about the future of the British economy. Because I have a simple plan to make the…

Rory Sutherland: Why don't Americans have kettles?

4 January 2014 9:00 am

I enjoy reading reviews of kitchen gadgetry. Clever new kitchen products are often under-appreciated. Many rituals around food preparation are…

Rory Sutherland: If there's no answer, the question's probably wrong

14 December 2013 9:00 am

Until the late 1960s, the advertising agency J. Walter Thompson ran something called a ‘copy test’. It was a series…

How Grand Theft Auto prevents crime and violence

7 December 2013 9:00 am

It was about a week ago, at 8 p.m., when our blackout happened. In the 1980s people would have headed…

Rory Sutherland: The one issue where we accept the idea of genetic determinism

23 November 2013 9:00 am

Some people are gay. Get over it’ — this was the slogan for a campaign against homophobia. A series of YouTube…

Rory Sutherland: How to improve journey times without HS2

9 November 2013 9:00 am

I am still waiting for someone to refute my argument that it would be possible to reduce the journey time…

My £30k alternative to HS2

26 October 2013 9:00 am

Someone in New York told me this story. I admit that I didn’t believe it when I first heard it.…

The real reason for rotten online reviews on TripAdvisor

12 October 2013 9:00 am

‘Sorry, I’d love to go the pub this evening, but I have to go out. It’s my wife’s wedding anniversary.’…

Nobody takes a flight from London to Manchester. So why would we take HS2?

28 September 2013 9:00 am

From Edinburgh airport there are more than 45 flights a day to London. And, I imagine, the same number back.…

My mansion tax solution: hit rich foreigners. But no one else

14 September 2013 9:00 am

I am surprised no more attention has been given to Martin Vander Weyer’s suggestion in The Spectator two weeks ago…

Think fracking’s bad for the countryside? Just look at farming…

31 August 2013 9:00 am

I’m off to Balcombe this weekend. In fact I might even carry a placard and paint my face with a…

Never seen the need for a class system? Take a long-haul flight

17 August 2013 9:00 am

Usually it is annoying when you have to board an aeroplane via a shuttle bus rather than an airbridge. The…

Why the NHS is like a kitten

3 August 2013 9:00 am

Of all the strange behaviours of the rich, owning horses long struck me as the most bizarre. A horse, when…

Rory Sutherland: Don't abolish The Knowledge

20 July 2013 9:00 am

Now that most taxi drivers use satnavs, should ‘the Knowledge’ be abolished? Shouldn’t we ditch the requirement that all London…

Why I’m hiring graduates with thirds this year

6 July 2013 9:00 am

Whenever I return to my old university, I am always struck by how incredibly focused, purposeful and studious everyone seems…