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The rollercoaster ride of the world’s most reckless investor

The Korean-born Masayoshi Son – who lost $58.6 billion in 2000 – has a fascination with Napoleon, compares himself to Genghis Khan and is now reinventing himself as a futurist

19 October 2024

9:00 AM

19 October 2024

9:00 AM

Gambling Man: The Wild Ride of Japan’s Masayoshi Son Lionel Barber

Allen Lane, pp.320, 25

For a few days in February 2000, Masayoshi Son was the richest person in the world. A risk-taker and showman, universally known as Masa, he had long been disdainful of Japan’s staid ‘salaryman’ business culture and was riding the wave of dot-com mania. His company SoftBank, founded in 1981, had bet big on the growth of online shopping.

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