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Flat White

Dead-celebrity market worth US$2.25 billion

10 September 2023

4:00 AM

10 September 2023

4:00 AM

‘Deleb’ (as in dead celebrity) is a label used in show-business to describe a deceased star, celebrity, or artist whose estate continues to bring in the big bucks long after their death.

In 2013, it was reported by CBC that the ‘Deleb market’ was worth a whopping US$2.25 billion in annual licensing and revenues.

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