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Columns

How kindness became big business

13 August 2022

9:00 AM

13 August 2022

9:00 AM

In those moments when I most fear that the West is on the skids, I find it helps to make a list of end-time signs, phenomena that indicate decay, like sparks along a piece of faulty wiring. So far my list goes like this: NFTs; babyccinos; liver-flavoured ice-cream for dogs; the fashion for encouraging children to cut off their genitals; the fact that Rowan Williams, former Archbishop of Canterbury, thinks it deeply wrong to talk them out of it; freak shakes; Heinz ‘pink’ sauce; gannets dead all down the North Sea coast; swearing six-year-olds still in nappies (says my teacher...

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