One of the reasons I still buy newspapers is that what no longer seems to be true of vocabulary and budget deficits is still true of headlines: size matters. Typography, a wise old typographer once told me (just before Steve Jobs made him redundant), talks to you before you read it, and I doubt whether seeing the words ‘Brace for war in our time’ in 15pt Calibri on the screen of my iPhone would have been half as compelling as seeing them, as I did last weekend, spread across two pages of the Australian in 100pt upper case Times Roman....
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