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World

Why Gen-Z is turning its back on the BBC

27 March 2021

6:00 PM

27 March 2021

6:00 PM

Do 16-34 year olds still watch terrestrial TV? More importantly, will they still be watching in a year’s time when BBC 3 re-launches as a linear station? Six years ago, the youth orientated channel switched to digital-only as part of a £100 million cost cutting measure. Since then they have produced a couple of runaway successes such as the all-conquering Fleabag, hence the decision to have another crack at broadening their appeal to a rapidly dwindling youth market where TV sets are a rarity and scheduling anathema.

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