The government’s £1.57 billion lifeline for the cultural sector was bigger than most practitioners were expecting — and drew a chorus of approval from arts panjandrums lined up to offer quotes on the end of the DCMS press release. A nifty media exercise, then, and a smart deployment of the Hank Paulson ‘big number’: when the US treasury secretary unveiled his $700 billion bailout package in 2008, a staffer admitted the number had been pulled out of the air simply because it sounded huge.