The fact that Boris Johnson is a seriously flawed scallywag is part of his charm. Like the rugged womanisers of yesteryear, people connect with Boris because he’s a hot mess of eccentricities and indiscretions.

But what is it that makes Boris Johnson so alluring to women?  Could it be that women aren’t actually attracted to the watered-down version of masculinity celebrated by feminists, but rather the oversexed, cocksure and sexist cads they rail against?

According to new studies, women (including feminists) are more attracted to benevolently sexist men and frequently reward chivalrous acts.