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Guest notes

Rhetorical notes

25 November 2017

9:00 AM

25 November 2017

9:00 AM

Some decades ago in Britain a better than average advertising copywriter came up with the following rather clever slogan: ‘Tern: the unstuffed shirt company’. Sales for Tern shirts, which were previously among the more bland and unremarkable in human history immediately took off and the copywriter was rewarded with increased leisure time during which he studied the ‘cello.

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