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Mind your language

Word of the week: 'concept'

I thought this one was dead. It’s alive and infesting trade magazines

28 May 2016

9:00 AM

28 May 2016

9:00 AM

‘It was nothing special, but it was a pub,’ said my husband, looking up from his copy of Bar magazine (which is not to do with the law). He was referring to the Grapes in George Street, Oxford. Obligingly, I asked him what it was now. ‘It’s a “craft beer and pizza bar concept”,’ he replied, snorting.

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