McDonald’s

The increasingly irritating language of ‘love’

11 July 2020 9:00 am

It is 17 years since we began to hear McDonald’s: ‘I’m lovin’ it.’ This was always annoying, but most of…

Beware the wokeplace romance

9 November 2019 9:00 am

I wonder if we are beginning to see the end of assortative mating. For a long while now we have…

Why the greatest innovations do only one thing, but do it well

12 December 2015 9:00 am

McDonald’s got rid of cutlery. Uber does not allow you to pre-book taxis. Amazon began by selling only books. Conventional…

Six rivals for the name Isis

30 August 2014 9:00 am

Not in their name The BBC decided to start calling the Islamic terror group Isis by the acronym IS instead.…