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Election Coverage Flat White

Voters go for Vegemite politics in ‘keep it local’ campaign

4 May 2025

9:22 AM

4 May 2025

9:22 AM

In what must rate as easily Australia’s most pedestrian election campaign ever – both major parties have taken the lowest of low roads with voters.

The mantra of ‘keep it simple – keep it local’ was adopted with gusto by both major party campaigns.

The tedium and banality of the campaign pitches by Labor and the LNP were painfully obvious everywhere voters’ looked over four-plus weeks.

This was a classic ‘cigs, fuel and grocery election’ – much more akin to conventional state political campaigns of old.

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