‘Kindness is like marmalade – a little goes a long way,’ Paddington Bear tweeted recently. But it isn’t only imaginary talking bears who take this approach on social media. The News Agents’ Emily Maitlis was inspired by the rather sickly – and given the seriousness of current events, rather inappropriate – chummy love-in between Rishi Sunak and Keir Starmer at their final Commons encounter last week.