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Features Australia

Last year’s model

Is woke going out of fashion?

30 November 2024

9:00 AM

30 November 2024

9:00 AM

How will we know when woke is over? The end may be in sight, judging by a few expensive new beer and car ads. A nearly four-minute Volvo ad on Instagram brought tears to my eyes with a beautifully crafted pro-family tale of children and danger. ‘I just want to say and do the right things now,’ says our new dad quietly.

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