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The secret of success in Formula 1

For decades, competitive advantage depended on finding loopholes in the sport’s rule book – and no one knew that better than the British entrepreneur Bernie Ecclestone

6 April 2024

9:00 AM

6 April 2024

9:00 AM

The Formula: How Rogues, Geniuses and Speed Freaks Reengineered F1 Into the World’s Fastest-Growing Sport Joshua Robinson and Jonathan Clegg

Mariner Books, pp.304, 25

Formula 1 is having a moment. Its global popularity is soaring off the back of a wildly successful Netflix docuseries, Drive to Survive, and the launch of glitzy races in Miami and Las Vegas. It is even drawing attention away from other sports. The most significant move of European football’s January transfer window was Lewis Hamilton’s announcement that he is off to Ferrari next year.

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