‘The Incident’ which took place between Chris Rock and Will Smith at the 2022 Oscars was a double-edged sword. It brought a bored audience back; between 2014 and 2020, the televised Academy Awards lost almost half their viewers, while in 2023 they were up by 18 million as eager punters tuned in hoping to see a bitch-fight between Olivia Colman and Nicole Kidman.
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