It never stops for Nigel ‘Rocky’ Farage. Having seen off the chief executive of both NatWest and Coutts in successive days, he faces another cancel culture battle: this time involving the media group that employs him. Not GB News, at which he remains the golden boy, thanks to the interest garnered over his bank accounts. But rather Reach, which owns Express Online, for which he is writing a column on the upcoming American presidential race.

It seems that not all within Reach have taken too kindly to their latest signing: hardly surprising perhaps, given the company owns the Daily Mirror too. A group called Reach Culture has now dissolved themselves in protest at Farage’s appointment as a columnist at one of their publications. The group, which purports to promote diversity within Reach plc, said that it had ‘no choice but to take this firm stance’. They say that Farage’s appointment ‘runs counter to the principles on which Reach Culture was founded’ and consequently are ceasing all operations. How will we cope?

The newly founded Express US announced Farage as their new columnist earlier this month, in the build-up to the 2024 US elections. Farage, a well-documented friend and ally of Donald Trump, said he took up the role as the election’s outcome ‘is going to have a profound effect, not just on America, but the whole free world.’ He said that he opposes Joe Biden because of his anti-Britishness, which goes ‘deeper than Brexit’ and is rooted in ‘his vision of Irish nationalism.’

Given the likelihood of another Trump presidency, Mr S suspects Reach have made a wise choice in their new hire – regardless of the internal carping…