Bella is a three-year-old dog of indeterminate breed. I found her by the side of the road.  She is fearless, affectionate and cute, like many dogs, but her place in history is assured because as far as I can tell, she is the first dog in history to have been cancelled for failure to kowtow to Pride.

It’s not her fault but mine. In this month of Pride, I received an email from Tractive, the Austrian company that manufactures GPS trackers for dogs, and that charges a monthly subscription so I can keep track of her on her daily excursions amongst the vines.

It’s a smart system.  A small device attaches to Bella’s collar (you can see it in the picture above). And with an app on my phone, I can track her every movement, even when she goes off after hares and the occasional wild boar. I’ve recommended Tractive to many and dutifully paid my subscription for years.

But the ideology of Pride has now penetrated even to the makers of GPS pet-trackers.

‘Ready for your dog’s Pride look?’ inquired Tractive in an email . ‘Taking your pup with you for Pride events? Use live mode to always know where they are. See how active they got at the parade with Wellness Monitoring.’

For a mere £4.79, reduced from £5.99, Tractive would supply a plastic rainbow-flag cover to fit over her tracker, so that all might see her allegiance to LGBTQ.

Bella has thus far kept her views on Pride to herself, but I’ve been in London for a few days and confess I am weary of Pride paraphernalia and flags. So on her behalf I wrote to Tractive, perhaps a little bad tempered. I suggested they stick to their business tracking pets, and spare us their obnoxious virtue signalling. Tractive’s reaction was to immediately cancel Bella.

‘Hey Jonathan. Based on your feedback, I have just cancelled your subscription,’ was the reply from Bonnie, the Tractive customer service agent, whose signature was adorned with three rainbows. ‘Wishing you a wonderful day,’ she added.

I never asked for my subscription to be cancelled.  I merely objected to the enforcement of Pride ideology on dogs. But apparently I don’t share the values of Tractive, for which obeisance to Pride is more important than the welfare of my dog. Shame.