On the face of things, there is little in common between Prince Harry and Andrew Tate. Yet look closer and you see two sides of the same coin: a narcissistic version of modern masculinity that warps what’s actually important about manhood for the demands of an addicted audience.

Tate is a juvenile accused sex trafficker, who believes his right as an HGH-fueled muscle man entitles him to a Conan the Barbarian Romanian fantasy of Bugattis, baby oil and bitches.