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Arts feature

Why ASMR is evil

Sam Kriss on how we became addicted to ASMR

3 December 2022

9:00 AM

3 December 2022

9:00 AM

In 1954, the psychologist James Olds made a few ordinary rats the happiest rodents that had ever lived. He had directly wired an electrode into the rats’ brains, plugging into the septal area, which he believed might have something to do with the experience of pleasure. When he passed a small electric current through the electrode, the rats seemed to enjoy the experience.

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