The news that an executive in a fake meat company allegedly bit off the tip of the nose of a man in a road rage incident leaves a bad taste in the mouth of any self-respecting vegan. What came over Doug Ramsey, chief operating officer of Beyond Meat, a company championed by Bill Gates and celebrities such as Snoop Dogg, Kim Kardashian and Leonardo DiCaprio in 2019, but whose shares had taken a nose-dive even before Ramsey’s snack attack?

Beyond Meat was founded in 2009 by Ethan Brown who wanted to revolutionise the meat supply chain with a portfolio of fake...