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Flat White

What do Mercedes’ moves mean for the future of motoring

22 October 2021

12:30 PM

22 October 2021

12:30 PM

Why would the giant German auto manufacturer Daimler Benz purposefully set out to trash its own brand? There must be something startling happening in the new car sector globally to motivate the manufacturers of the up-market Mercedes brand to do this.  

The observation of a self-induced brand attack is drawn from a very public dispute between Mercedes’ current dealers across Australia and Daimler Benz.

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