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How Trojan Records conquered the world

19 June 2021

9:00 AM

19 June 2021

9:00 AM

When Trojan Records attempted to break into the United States music market in the early 1970s, it hit an insurmountable barrier: the company shared its name with America’s most popular brand of condom. ‘It was a case of commercial coitus interruptus,’ says Rob Bell, at the time the label’s production manager.

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