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The Wiki Man

The surprising brilliance of meal kits

28 November 2020

9:00 AM

28 November 2020

9:00 AM

Ford’s Kumar Galhotra once remarked that carmaking is 100,000 rational decisions in search of one emotional decision. You spend five years and billions of dollars perfecting the drive train, the suspension and the onboard software only for people to choose a car based on the number of cupholders or the fact that the satnav is voiced by James Earl Jones.

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