You can’t discuss racial inequality without using the N-word. And you can’t debate social justice without adding the C-word and the F-word as well.
In this case the N-word is Nepotism, the C-word is Credentialism and the F-word is Favouritism.
What is often overlooked in the debate about social justice is that inequality of opportunity need not arise from the exercise of negative preferences but from a mildly positive, unintended bias operating in reverse.
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Rory Sutherland is vice-chairman of Ogilvy UK.
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