The brother of a friend in Durban was once given a generous donation by a wealthy aunt. ‘I hate to see you just hanging around indoors all day. Buy an old Land Rover. Go and see the real Africa.’
The brother took the money but bought an enormous television instead. When my friend visited, he found him watching a wildlife documentary in glorious high-definition Technicolor.
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Rory Sutherland is vice-chairman of Ogilvy UK.
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