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Mind your language

Sweaty Betty, Acne: the fashion for nasty brand names

5 October 2019

9:00 AM

5 October 2019

9:00 AM

On my way to a party in Ealing I saw a shop called Pan Rings. A mental image popped up of a saucepan with marks from milk round the sides. It is, in fact, a jewellery shop.

Fashion outlets happily attract attention with negative names. Nasty Gal was founded in 2012 and has I think been taken over by Boohoo.

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