In recent years, we’ve seen a resurgence of marketing campaigns targeted at children – Coles’ “Little Shop ”, Woolworths’ “Mr Squiggle”, and Commonwealth Bank’s Dollarmites. Each tries to get children to interact with the company in some way and to engage with its product or service. This is fascinating from a behavioural economics perspective because you can take one of two approaches to such campaigns: the boring take, and the interesting take.