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Politics

The pollster who called it wrong. Again

2 July 2016

9:00 AM

2 July 2016

9:00 AM

A few hours after voting started in the European Union referendum, Populus released its final opinion poll showing a ten-point lead for Remain. This carried weight because the founder of Populus, Andrew Cooper, was also pollster for the official Remain campaign. His findings had been passed to 10 Downing Street earlier, leading David Cameron and his team to become very confident.

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